1. Adsense Earning
AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.
2. Impression
Impression count is basically referring to your traffic. It means the number of times AdSense block is displayed.
3. Click Through Rate (CTR)
Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.
4. Cost Per Click (CPC)
Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.
5. Smart Pricing
Smart-pricing is AdSense method to determine how valuable clicks from your site is worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.
6. Apply through Blogger
Apply for AdSense account via blogger.com for faster approval.
7. Websites/Blog
Once you get your AdSense publisher code, you can put it any of your websites without requiring further approval.
8. Understand Adsense
Read and reread Google AdSense Program Policies and Terms and Conditions.
9. Don't Cheat
Don’t click on your own ads, or ask people to click, even if you are using proxies.
10. Don’t use click-bots.
11. Don't be oversmart
Don’t encourage your visitors to click on ads. The only acceptable text is “Sponsored Links” and “Advertisements”.
12. Don't use other competitor
Don’t put competitor contextual ads on the same page as your AdSense, for example: Yahoo Publisher Network, Clicksor. Non-contextual ads are ok.
13. Site Content
Don’t put your ads on objectionable material, e.g. adult sites, gambling sites, mp3, etc.
14. Basically, don’t cheat AdSense. Google will catch you, sooner or later.
15. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
16. Don't do other's job
However, repeatedly reload your page to jack up page impressions can get you banned.
17. Be in contact with Adsense Team
When in doubt don’t hesitate to contact the AdSense team. They are very helpful.
18. Niche
Choose a high paying niche without too much competition.
19. Keywords
You can try highest paying keywords from cwire.org, but know before-hand that you’ll face very fierce competitions.
20. Keyword Tool
Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword.
21. Adwords
Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.
22. Keyword Uses
Put your targeted-keyword on Page Title. Repeat the keywords in your content.
23. Learn HTML.
24. Use Emphasis
Put emphasis around your keywords by using HTML tags, like:
25. Consider DomainGet domain name that contains your targeted keyword.
26. Use Directories
Submit your website to directories for inclusion, e.g. dmoz.org, yahoo directories.
27. Submit URL in Search Engines
Submit your URL to different search engines for crawling.
28. Submit Sitemap
Create and submit your sitemaps to Google Sitemap (sitemap.xml, atom.xml, rss.xml) and Yahoo (urllist.txt).
29. Other Search Engine
Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.
30. Fresh Content
Invest for original fresh content. Write or pay for contents regularly.
31. Prevent your own content
Use copyscape.com to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.
32. Article Marketing
Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.
33. Don't try objectional way to drive traffic
Don’t use objectionable methods to draw visitors to your site; buying traffics, spyware, hidden-texts, page cloaking etc will get your AdSense account terminated.
34. Target for New Visitors
New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (click-through rate).
35. Regular Visitors
Regular visitors have higher chance to recommend your site to others.
36. Learn SEO
Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it yourself will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).
37. Use Different Content
Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.
38. Run few websites/blogs
Its easier to create many websites with low earning than few websites with high earning.
39. Forum generally have high impressions count, but very low CTR.
40. Don't worry about CTR
CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.
41. Site/Blog Design
Follow good design guidelines. Avoid the common design mistakes.
42. Make Easy Navigation
Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.
43. Use Google Analytic Tool
Use Google Analytics to see your website statistics. It can help you optimize your site.
44. Adsense Heatmap
Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block
45. Forum Adsense Heatmap
Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.
46. Forum is interactive medium. Be sensitive to your visitors concerns.
47. Ad Format
Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.
48. Color
Choose colors that blend with your content.
49. Putting Ads
Wrap the AdSense block around your content.
50. Image Position
Put images next to or above your AdSense block can help improve your clicks-rate.
Edit: take note, however, to make it clear that the images are not part of the ads. If not sure, consult AdSense support before doing this.
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